Beyond Redline was founded in October 2001. At the time of its opening, it was the first and only performance automotive facility in Northeast Wisconsin. The original facility was located on the far east side of Green Bay in a garage that was less than 900 total square feet. The shop had one garage door, no automotive hoists, one lonely Craftsmen toolbox, and the ambition to build the fastest cars on the road.
Performance automotive tuning was in its infancy during this time and only a select few knew about the magical art of ECU tuning. Beyond Redline’s owner, Luke Stubbs, was one of these few and it was here that he began his journey to becoming one of the most respected tuners today. A majority of work was done on Diamond Star Motor vehicles (D.S.M’s) as that’s what Luke owned and raced personally. His reputation as having one of the fastest street cars in the state was legendary. This fueled the fire of the business as we built, tuned, and raced several of these cars across the Midwest.
The First “Real Shop”
In May 2002 Beyond Redline moved into their first “real” shop in the Townline industrial park of DePere. This facility featured over 4,000 square feet of space, a single car lift and the ability to house over 10 cars. It was here that Beyond Redline hired their first full-time technician and expanded their expertise to include domestic muscle cars as well as import performance vehicles.
The Big Time
In August 2006 it was time to make more changes. The business had outgrown the shop in DePere so Beyond Redline purchased a building on Green Bay’s West side. Our new facility featured over 7,200 square feet of shop space, 4 automotive lifts, 3 full-time technicians, and 2 customer service representatives. Additionally in December 2006 the crown jewel of tuning equipment was acquired, a state of the art four-wheel drive Dynojet Dynamometer (dyno). With this facility, team of employees, and tuning knowledge Beyond Redline was now capable of engineering, building, and tuning any automotive project.
In March 2009 Beyond Redline took delivery of their first platform vehicle for product manufacturing. A brand new 2010 Hyundai Genesis Coupe was the launching pad for the booming production division. The Exceladyne brand was introduced and featured the highest quality, best performing parts available on the market. Growth continues in this division of the company as new platforms are introduced and exciting new ideas are being worked on each day.
In June of 2012 it was time yet again for growth. This time a portion of the shop was re-modeled to hold more in-process vehicle projects. The new climate controlled, secured section of the building can now house over 25 vehicles at any given time. In addition a state of the art engine and transmission assembly room that is also climate controlled with air purification was constructed. A new, dedicated shipping and receiving area, product design center, customer conference room, and offices for staff members were added. The facility now tops 10,000 square feet.
Thank you for taking the time to get to know us. We can’t wait to get to know you. Please stop by our newly improved and expanded Performance Center at 1220 Winford Avenue, Green Bay.